In a recent announcement, Adobe, a US-based software company, revealed that it is withdrawing its suite of China-tailored software from the mainland market after conducting a business assessment. The decision has been made to discontinue the China Photography Plan, which includes popular photo editing apps such as Photoshop, Lightroom Classic and Photoshop Express. This plan was offered through a partnership with e-commerce service provider Baozun.
However, customers can still purchase an annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform until June 1st. After this date, the Tmall store will stop accepting new plan subscriptions.
Despite this move, Adobe has reaffirmed its long-term commitment to local customers in China. The company offers other plans under Creative Cloud, its software collection, including graphic design, video editing, web development and photography software available over the web. Individual applications such as Photoshop are still available to users in China through Adobe’s business-oriented plans such as Teams and Enterprise, available through authorized resellers at various prices.
The China Photography Plan was initially marketed as an option for professional and amateur photographers and was introduced as Adobe’s first app solution for individual users in the country in August 2019. However, further details about the reasons behind this decision have not been disclosed by Adobe at this time.