The rise of online video news is posing a significant challenge to traditional news organizations, according to a global survey released Monday. The research, conducted by the Reuters Institute at the University of Oxford in Britain, says artificial intelligence (AI) is likely to further reduce traffic on news websites and apps.
The report highlighted that a major “platform reset” is underway due to technological innovation and changes in consumer patterns affecting how social media and search engines work. Some platforms are now prioritizing creators over publishers, favoring more engaging formats such as video to retain attention on their platforms.
Based on responses from 95,000 participants from 47 countries, the survey found that roughly two-thirds of respondents watched short news videos at least once a week. However, with 72 percent of these videos being used on platforms such as YouTube, news organizations are finding it difficult to capitalize on this trend.
Interestingly, only 22 percent of respondents considered news websites and apps as their primary sources of news, down 10 percent from 2018. The report also noted a shift in focus from journalists to partisan commentators, influencers, and celebrities, especially popular among younger audiences on platforms such as TikTok, Instagram and Snapchat.
The report highlighted the success of content creators such as French YouTuber Hugo Decript
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