Amazon has announced changes to its Amazon Fresh stores by removing the “Just Walk Out” technology that allowed customers to skip the checkout line. The grocery chain, which is being revamped under the direction of Tony Hogel, senior vice president of grocery stores who joined Amazon in 2022, is also known for its Amazon-branded checkout-free stores.

Reports from Bloomberg and the Associate Press confirm that the store redesign is taking place, with customer feedback playing a key role in the decision-making process. With dozens of Fresh grocery stores located across the United States, including states like California, Illinois, Virginia and Washington, Amazon has expanded its reach in the grocery industry. The 2017 acquisition of Whole Foods for $135 billion further enhanced its presence in this market. Now over 516 stores operate in the US and Canada, particularly popular in states like California, Texas and Florida.

In order to improve customer experience even further, Amazon has introduced a new “smart” shopping cart at its Fresh stores that offers shoppers the convenience of skipping the checkout line while still being able to track their spending in real time. Customers will receive their detailed receipt via email after their shopping trip, providing them with a transparent overview of their purchases.

While Just Walk Out technology is being removed from Amazon Fresh stores, Amazon continues to operate several Go stores that use this technology. The company’s commitment to innovation and customer experience is evident in its willingness to explore new ideas and technologies. While some projects may be abandoned, Amazon’s commitment to using technology to improve the shopping experience remains at the forefront of its operations. After all, customer feedback and preferences play a key role in shaping Amazon’s approach to retail innovation.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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