Amazon is revamping its Amazon Fresh grocery stores by replacing the Just Walk Out technology with smart carts that offer real-time spending updates. This change comes after customer feedback showed a desire to see bills and savings while shopping, according to Carly Golden, an Amazon spokeswoman. The company operates numerous Fresh stores across the US and has also cashier-free stores under the Amazon Go brand and owns Whole Foods. Despite initial predictions of disruption in the grocery sector, Amazon has faced challenges in finding a successful formula for its Fresh stores. CEO Andy Jesse expressed in his 2023 annual letter that the company is looking to make a bigger impact in physical grocery sales. Currently, Amazon has reopened some Fresh stores in Los Angeles and plans to selectively open new stores while remodeling existing ones. The Just Walk Out technology will continue to be available in some locations, including Amazon Go stores, smaller Amazon Fresh stores in the UK and for third-party retailers.

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