Amazon is making changes to its Amazon Fresh stores by removing Just Walk Out technology and introducing a smart trolley. This change allows customers to skip the checkout line and track their spend in real time while also receiving receipts. The decision to remove Just Walk Out technology was based on customer feedback, and it will be implemented at 27 of 44 Fresh stores nationwide, primarily in California, Illinois, Virginia, and Washington state.

In addition to Amazon Fresh, Amazon operates cashier-less stores and owns Whole Foods, which it acquired in 2017. Despite previous disruptions predicted in the grocery sector following Amazon’s entry, the company has faced challenges in finding a successful formula. In his 2023 letter to shareholders, Amazon CEO Andy Jessee confirmed the company’s ongoing efforts to make a bigger impact on the physical grocery market, which included closing some underperforming stores. The recent reopening of Fresh stores in Los Angeles, California, indicates a selective approach to opening new stores and renovating existing ones. Just Walk Out technology will continue to be available in Amazon Go stores and certain smaller Amazon Fresh stores in the UK, as well as third-party retailers.

By Samantha Johnson

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