Inc.’s “Just Walk Out” technology, which was believed to be fully automated, relied on 1,000 contractors in India to act as virtual cashiers, according to a report by The Information. The technology used cameras and sensors to track customer purchases but was not as fully automated as originally thought. Despite initial excitement around cashier-less technology, it required human intervention for 7 out of 10 sales, making it more expensive than traditional self-checkout methods.

In response to the challenges faced by Just Walk Out technology, Amazon is shifting its focus to “Dash Carts” and traditional self-checkout counters. Dash Carts are equipped with scanners and screens, allowing customers to check out while shopping. These changes apply to existing Amazon Fresh stores. The decision comes after Amazon introduced the technology to the apparel retail sector in 2023, signaling the company’s interest in expanding checkout-free shopping beyond convenience stores and grocery stores. However, the technology fell short of Amazon’s goals and relied heavily on human supervision, making it less efficient and cost-effective than expected.

The news of Amazon’s shift away from Just Walk Out technology sent shares closing slightly lower on Tuesday. It shows that innovation in retail technology is not always as seamless as it seems, and that companies may face challenges when implementing new technologies in their business operations. To stay updated on the latest developments in retail technology and other tech trends subscribe to our newsletter Benzinga Tech Trends today!

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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