Eric Schlesinger, Chief Revenue Officer at ActivEngage, joined host David Kane in the latest episode of Kain & Co. to discuss the impact of dealer technology on communication in the automotive industry. Schlesinger emphasized the importance of balancing human interaction with the car buying process, despite technological advancements.

Despite technological advancements, people still prefer to buy cars from individuals rather than relying solely on technology. This preference for personal interaction is particularly noticeable among younger generations like millennials, who tend to prefer digital communication methods over phone calls, which they perceive as aggressive.

The pandemic has also had a significant impact on consumer confidence and engagement, highlighting the need for dealer transparency and flexibility. Establishing trust with customers is crucial to successful customer engagements and transactions.

Schlesinger’s experience spans over three decades in the automotive industry, demonstrating how rapidly the sector is changing. Adapting to shifting consumer demands and technological advancements is essential to success in this business.

Millennials are a significant market force but lack brand loyalty. Treatment and style of communication are more important than certain brands or dealerships when it comes to engaging with this demographic. Tailoring engagement strategies to different demographics and dealer technologies is critical for success.

Overall, Schlesinger’s insights underscored the importance of maintaining a balance between human interaction and technology in the car buying process while adapting to changing consumer demands and technological advancements in the automotive industry.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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