The National Beer Wholesalers Association Beer Purchasers Index in February showed a year-more than-year improve in total beer sales. Segments such as sub-premium beers — say Keystone and Pabst Blue Ribbon — as nicely as seltzers are on the rise. Meanwhile, the craft segment suffered the largest decline general.
“Craft beer as a complete recorded a drop of eight%.” [in sales]. But we’ve truly observed a 7% improve in imports and domestic, so there are a lot of price tag-conscious consumers,” mentioned Jason Perkins, owner of Perk’s Beer and Beverage in Scarborough, Maine.
Due to the fact opening 4 years ago, Perkins has noticed that beer-only drinkers are a lot more prepared to expand their horizons.
“Fifteen years ago, or even likely much less than that, if you drink beer, you drink beer,” Perkins mentioned. “And that does not seriously exist any longer.” With younger people today coming in now, exactly where, you know, a common evening may be beer, seltzer and a cocktail or beer, seltzer and a glass of wine.”
To listen to Perkins’ story, click on the audio player above.
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