When seltzer sales had been up final year, craft beer sales had been down. Scott Olson/Getty Photos
The National Beer Wholesalers Association Beer Purchasers Index in February showed a year-more than-year raise in total beer sales. Segments such as sub-premium beers — say Keystone and Pabst Blue Ribbon — as effectively as seltzers are on the rise. Meanwhile, the craft segment suffered the greatest decline all round.
“Craft beer as a complete recorded a drop of eight%.” [in sales]. But we’ve essentially noticed a 7% raise in imports and domestic, so there are a lot of cost-conscious clients,” stated Jason Perkins, owner of Perk’s Beer and Beverage in Scarborough, Maine.
Considering the fact that opening 4 years ago, Perkins has noticed that beer-only drinkers are far more prepared to expand their horizons.
“Fifteen years ago, or even almost certainly much less than that, if you drink beer, you drink beer,” Perkins stated. “And that does not truly exist any longer.” With younger persons coming in now, exactly where, you know, a common evening may well be beer, seltzer and a cocktail or beer, seltzer and a glass of wine.”
To listen to Perkins’ story, click on the audio player above.