Bet365, a leading operator in the online sports betting industry, has announced a partnership with 1/ST Technology, a global leader in pari-mutuel tote and advance deposit betting (ADV) solutions. Through this collaboration, Bet365 will bring horse racing to its users in the United States via its signature product, 1/ST Bet.

The strategic alliance between the two companies aims to enhance Bet365’s offerings by providing a superior service to its US sports betting audience. This partnership will also introduce a 24-hour international horse racing program for US customers.

1/ST Bet is an innovative ADV platform that features AI-powered tools designed to enhance the user experience for both new and seasoned horse racing enthusiasts. The platform provides access to the entire 1/ST horse racing ecosystem, including Xpressbet, Monarch Content Management, and AmTote International brands.

This partnership underscores 1/ST Technology’s market leadership in pari-mutuel tote and ADV technologies. By leveraging its suite of products and services, including 1/ST Bet, Xpressbet, Monarch Content Management and AmTote International brands, this agreement further solidifies their position as an industry leader in these areas.

Keith Johnson, Chief Revenue Officer of 1/ST Technology expressed his excitement about the partnership with Bet365. He highlighted the opportunity to showcase the excellence of 1/ST Bet’s pari-mutuel horse racing betting solution to the Bet365 customer base.

A spokesperson for Bet365 echoed Johnson’s sentiment stating that they were excited about this milestone partnership with 1/ST Technology as a significant step in their US expansion strategy. They reiterated their commitment to innovation and customer satisfaction through this partnership.

Overall, this partnership between two industry giants highlights their commitment towards providing better services and enhancing customer experience through technological advancements in the gambling industry.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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