BiteDance’s Lemon8: A Response to the Uncertainty of TikTok’s Future in the Social Media Market

In the wake of TikTok’s growing popularity, BiteDance has been exploring new ways to maintain its social media presence. One such way is through its Lemon8 app, which was launched in 2020 by Heliophilia and BiteDance. The app, which is similar to Instagram in terms of photo-focused social networking, saw a 19 percent increase in users in March according to data from Apptopia reported by the New York Post.

BiteDance’s strategy for driving growth on Lemon8 involves paying influencers to use and promote the app. This tactic may be a response to the possibility of TikTok being banned in the United States, as legislation passed by the House of Representatives could force BiteDance to sell TikTok. By leveraging influencers on Lemon8, BiteDance is able to explore new opportunities and reach audiences in different ways.

As TikTok’s future remains uncertain, BiteDance is adjusting its strategies to ensure continued success in the social media market. With Lemon8 providing an alternative platform for user engagement and content creation, BiteDance is able to maintain a strong presence online while also diversifying its portfolio of social media products.