Mondelez International, the parent company of chocolate giant Cadbury, has announced that its Bournville factory will remain the “home and heart” of the business for years to come. As part of their 200th anniversary celebrations, the company has emphasized Bournville’s importance as the “Crown Jewel” of their operations.

Despite a hostile takeover by American firm Kraft in 2010, Cadbury has pledged to maintain production in Bournville. Since becoming part of Mondelez International in 2012, Bournville has become the company’s global center of excellence for chocolate research and development. Although 200 jobs have been lost at Bournville and some production moved to Poland, Managing Director Louise Stigant highlighted that the company had invested £270m in the UK business since taking over more than 14 years ago, with Bournville at the forefront of their plans.

Ms Stigant described Bournville as a “crown jewel” globally, underscoring its importance in the company’s operations and future plans. Despite facing challenges and changes over the years, including a hostile takeover by Kraft and moving some production overseas, Bournville continues to hold a key position in Cadbury’s operations and remains central to their plans for growth and success.

By Samantha Johnson

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