The highly anticipated Super Bowl LVIII is set to take place this Sunday night, with the Kansas City Chiefs facing off against the San Francisco 49ers. The city of Las Vegas, Nevada will play host to this iconic event, making it the biggest night in American sports. The impact of the game extends beyond the football field, as the National Retail Federation predicts that Americans will spend a record $17.3 billion on essentials like food, clothing and entertainment this year.
However, this staggering figure does not even include the significant amounts of money spent on gambling, advertising and travel to attend the game. The Super Bowl is a huge revenue opportunity for companies spanning a wide range of industries. Yahoo Finance interviewed key figures from these companies that expect to benefit significantly from Game Day celebrations. Interviewees include Amy Howe, CEO of FanDuel, Jason Robbins, Co-Founder and CEO of DraftKings, Carolyn Goodman, Mayor of Las Vegas, Tal Jacobson, CEO of Perion, and Bob Bakish, CEO of Paramount.
According to Amy Howe of FanDuel “The Super Bowl is one of our biggest days for revenue.” Jason Robbins from DraftKings added “We see a huge increase in user engagement during the Super Bowl.” Meanwhile Carolyn Goodman