This week’s martech highlight includes reading about Siteimprove’s latest generative AI features and the new interplay app coder

Programmatic ad technology is changing the way marketers target their media. Eric Sandberg, CEO of Dinata, explains that clients used to target based on audience demographics or behavioral targeting, but now programmatic ad technology makes it faster and easier to target the exact segments.

SalesStar Podcast Episode 188 features Debbie Braney, Vice President of Demand Marketing and Brands at Glassbox, talking about optimizing the customer journey. The podcast episode highlights how marketers can use programmatic ad technology to deliver value to the business by targeting specific segments of their audience.

CMOs have a great opportunity to deliver value to the business with the technology available today, says Celia Fleischaker, CMO at issolved. Intent data can give marketers insight into what interests their prospects and customers, which can be used to drive programs across the business. In addition, programmatic ad technology allows for faster and more efficient targeting of specific segments of an audience.

Episode 187 features Curtis Tingle, EVP and CMO at Vericast, talking about building end-to-end digital campaigns. The podcast episode discusses how programmatic ad technology can be used to build campaigns that are tailored to specific customer needs and behaviors. This allows marketers to reach their target audience more effectively and deliver a better ROI on their campaigns

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