In recent news, Temu, an ultra-discount online retailer, made a $7 million purchase of three Super Bowl advertising spots. While their name is Temu, the ad decided to display a new pronunciation instead: teh-moo, instead of the intended pronunciation of “team up.” Despite not being a complete rebrand, this change certainly seems like an attempt to increase brand recognition and conversation.
Social media has been abuzz with comments, leading some to wonder if they are dreaming. As a result, there has been a surge in search interest in Thema, with many wanting to know how to “shop like a billionaire” and how to pronounce the name correctly. While not explicitly stated, it appears that Temu is trying to establish themselves as a major player in the e-commerce industry.
The estimated $21 million spent on Super Bowl ads was a smart investment for parent company PDD Holdings. They plan to continue raising Temu’s profile with an ambitious $3 billion marketing strategy. Ultimately, they hope to challenge Amazon in the US the same way they shook up Alibaba in China. This move is likely seen as a bold step towards becoming one of the top online retailers in the world.