ADVERTISING
British public service Channel 4 and Lloyds Bank have discovered Black in business, an initiative that will help boost up to five black-owned businesses with TV advertising slots worth £100,000 ($123,400) each. Business owners will also have a tailored TV advert for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social enterprise DOES.
The initiative is designed to support small businesses new to TV advertising and comes after research commissioned by Channel 4’s commercial arm, 4Sales, revealed earlier this year that black entrepreneurs face more barriers to starting and running their businesses than their white counterparts. colleagues. It’s part of Cһannel 4’s Black to Front legacy, an ongoing commitment to improving black representation on screen and in the TV industry more broadly.
A further five shortlisted businesses will receive a £3,000 Rising Star Grant, provided by Lloyds and Jamii: an online discovery platform for black creators and creators, as well as a one-to-one consultation session to support their business goals .
COMMISSIONS
LGBTQ+ television and streaming service OUTtv has placed its first original commissions in the UK. “Rosie Runs Riot” (6 x 15 inches) features a drag queen Rosie Beaver they pound the pavements of London, make new friends, play games and wreak havoc. Guests from London’s drag scene will appear in some episodes including Miss Moppe, Louis Cipher and Richard Energy.
Live at Tһe Queer Comedy Club (6×22′) is a stand-up comedy series featuring a selection of comedians performing live at Tһe Queer Comedy Club in North London. Each show will feature one of the founders of Tһe Queer Comedy Club as MC and two guest performers selected from the club’s roster of LGBTQ+ talent.
Both series will launch on OUTtv worldwide later this year, and at the same time on UK channel Froot.tv.
VIEVERSHIP
The Eurovision songin organization European Broadcasting Unionreached 162 million people during three live broadcasts in 38 public media markets BBC has revealed. The viewership share of the grand final on May 13 was 40.9% and was more than double the average of broadcast channels (17.4%). Host country Great Britain delivered the biggest Eurovision audience to date, with an average of 9.9 million viewers watching the grand final on BBC One, up 12% on 2022, with a 63% audience share .
The winning country, Sweden, had an average audience of 2.3 million viewers, which is 82.3% of all TV viewers in the country. Last year’s winning country, Ukraine, achieved a viewership share of 19.7%. In 13 of the 39 markets, Eurovision won over 50% of the viewership share, led by Iceland with 98.7%, followed by the other Nordic markets (Norway 87.8%, Finland 85.6% and Sweden 82.3%).
Around 7.6 million people watched the grand final live YouTube with over 3.2 million live views of the semi-finals. on the TikTokthe official entertainment partner of Eurovision, the three live shows were viewed 4.8 million times.
Among 15-24-year-olds, the audience share of the grand final was 53.5%, which is four times higher than the average of broadcast channels (13.8%).