Courtesy of IAS
Common Sense Networks and Integral Ad Science have entered into a pact to provide secure, data-driven solutions to the children’s advertising market.
Common Sense Networks, a for-profit subsidiary of Common Sense Media, creates and curates safe content experiences for children and is behind the launch of Sensical, a video streaming hub for children between the ages of two and ten. Integral Ad Science works to place ads in safe environments
Under the agreement, IAS will use insights and proprietary data from Common Sense Networks to help their client base set up and manage campaigns, while complying with the Children’s Online Privacy Policy, which imposes certain requirements on operators of websites aimed at children under the conditions of the age of 13 years.
“Common Sense Networks remains deeply committed to creating secure, smart solutions for brands through the significant resources at our disposal, anchored by our proprietary data and contextual targeting solutions,” said Common Sense Networks CEO Jad Dunning in a statement. “We look forward to working closely with IAS to raise industry awareness of COPPA compliance for their brand partners looking to deploy secure, contextually relevant campaigns across a broad set of digital content.”
Advertisers have long been concerned about so-called “brand safety” issues, and those concerns have only grown in a world that relies more on social media.
“Integral Ad Science provides advertisers with the most reliable data to drive superior results while protecting their brands,” said Iannis Dosios, chief commercial officer at IAS, in a prepared statement. “Working with Common Sense Networks, we’re excited to offer advertisers a powerful new tool to ensure their ads run in a safe and brand-friendly environment.” As a father of three, I am proud that IAS is leading the way in protecting children from exposure to inappropriate advertising.”