The misconception that distribution is an outdated part of the legacy channel is widespread. However, in reality, it plays a vital role in progress and development. Its importance for sellers and partners has become increasingly noticeable. This evolution was a major topic at the Global Technology Distribution Council (GTDC) summit in Oceanside, California.

During the summit, Channelnomics presented compelling new research that shed light on the critical role of distribution. This research was a collaborative effort with GTDC and aimed to dispel any myths surrounding distribution. The findings were eye-opening, revealing that vendors and partners have expressed high levels of satisfaction with their distribution partnerships.

The satisfaction stems from the significant benefits received from distributors. Distributors are instrumental in achieving strategic goals for their clients. They play a crucial role in navigating the complexities of the marketplace. The survey results were consistent with proactive steps being taken by distributors to stay ahead of the game. They invest in new skills and resources to meet changing demands and expectations of their clients.

The significance of these findings was discussed further in the “On the Margins” podcast hosted by Larry Walsh and Amy Henderson. They delved into key words from this year’s Summit, highlighting insights from industry leaders who gathered there. The summit marked a pivotal moment for the distribution sector, showcasing its dynamic nature and transforming into a critical component for business success. Dealers and partners now recognize the value of their distribution relationships, seeing distributors as vital partners in navigating the complexities of the marketplace.

In conclusion, distribution is not just about survival but also progress and development for businesses today’s world is becoming more competitive day by day, so having a reliable partner who can provide you with access to new markets is crucial for your success as a seller or partner.

Distribution has evolved over time from being just a part of the legacy channel to becoming an essential component for business success today.

It’s important to note that this evolution has been driven by proactive steps taken by distributors themselves, such as investing in new skills and resources to stay ahead of changing demands and expectations.

Overall, these findings underscored how vital distributors are as partners in navigating the complexities of today’s marketplace

By Editor

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