Цлеан &амп  Пуре Соап воде екстремисти крајње деснице <и>(Image: Newsquest)</и>” src=”https://s.yimg.com/ny/api/res/1.2/38UcMxc1c.GygPgkysQJyg–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA–/https://media.zenfs.com/en/herald_scotland_359/4c45d4b6e99f7273a0b3fd7ffd98c2b2″ data- src=”https://s.yimg.com/ny/api/res/1.2/38UcMxc1c.GygPgkysQJyg–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA–/https://media.zenfs.com/en/herald_scotland_359/4c45d4b6e99f7273a0b3fd7ffd98c2b2″/></p>
<p>Clean & Pure Soap is run by far-correct extremists <i>(Image: Newsquest)</i></p>
<p>The organic, eco-friendly business enterprise on Skye is run by far-correct figures higher up in the white nationalist group Patriot Option.</p>
<p>Clean & Pure Soap advertises itself as “handcrafted on the Isle of Skye utilizing higher high-quality components”, touting its palm oil and cruelty-cost-free credentials and stating that its “packaging and packaging are environmentally friendly”.</p>
<p>Its web-site tells possible clients they will acquire 1g of ‘native British’ wildflower seeds to aid regenerate the countryside, as effectively as guidelines on how to plant them.</p>
<p>Having said that, The Herald can reveal that the business enterprise is run by Claire Ellis, an administrative officer for Patriotic Option in Scotland whose fiance is Kenny Smith, a former BNP member who is the group’s national manager.</p>
<p>Anti-fascist and anti-racist group Hope Not Hate describes the PA’s Scottish branch as “probably the most active” and has attracted focus in current weeks for protests against asylum seekers housed in Erskine.</p>
<p><strong>Extra facts: </strong>How the tiny town of Erskine became a hotbed of racial hatred</p>
<p>Ms Ellis described the reside PA job as attempting to come to be “financially steady on my personal” immediately after becoming suspended from perform for refusing to put on a mask.</p>
<p>When asked by the Herald about her item, she mentioned: “My goods are created from the finest all-natural high-quality components and sourced locally exactly where doable to lessen my environmental footprint.</p>
<p>“Clean & Pure Soap also supports environmental troubles, providing away all-natural wildflower seeds with each order to assistance our bees.  I am not positive if this tends to make my goods nationalist per se, but I am a proud nationalist.”</p>
<p>Sam Melia, a further senior figure in the organization, mentioned in the exact same contact that “self-sufficiency” was a crucial objective for these in prominent roles in the PA since of the danger of exposure to anti-fascist and anti-racist groups.</p>
<p>David Lawrence, senior researcher at Hope Not Hate, mentioned: “They are a tiny group but really intense, attempting to hide their extremism behind some sort of ‘family friendly’ image.</p>
<p>The story continues</p>
<p>“Conveying this ‘healthy’ image is partly to undermine accusations of extremism.”</p>
<p>“The PA as an organization is really substantially a fascist organization, they are run by a man who recommends Mein Kampf to his audience, they are complete of holocaust deniers, die-really hard anti-Semites and the like, but there is this try to whitewash their image and I feel these slightly kitsch brands are playing on to that.</p>
<p>“It really is also a way to channel dollars into the organization so it can assistance its activism.”</p>
<p>HeraldScotland: Clean & Pure Soap Business web-site</p>
<p>Clean & Pure Soap web-site <i>(Image: Newsquest)</i></p>
<p>“They see themselves as dissidents outdoors the mainstream, so they attempt to establish signifies of assistance outdoors the mainstream since they are conscious that the vast majority of society views their politics with disgust.”</p>
<p>“They are conscious that they could shed their jobs since of some of the beliefs they have, so it is a way to defend themselves from that.”</p>
<p>“They see it as a way of attaining (economic) independence and that way they can throw themselves additional totally into activism, but these are really minor issues – I am interested in Clean & Pure Soap’s annual income, but I doubt it is massive.”</p>
<p>Ms Ellis was previously primarily based in Teighnmouth, Devon, and was an organizer for the South West branch of PA, which flew a banner more than Manchester City’s Etihad Stadium in April 2022. She announced in May possibly that year that she would be moving to Scotland to “start off new life” collectively with Mr. Smith.</p>
<p>Initially from Slough, she claims to have served in the Royal Navy.  She got engaged to Mr Smith at the Patriotic Option conference in Scotland in October 2022.</p>
<p><img class=

HeraldScotland: Kenny Smith and Claire Ellis are top figures in the white nationalist group Patriot Option

Kenny Smith and Claire Ellis are the top figures of the white nationalist group Patriot Option (Image: Newsquest)

The enterprise was co-founded with Jodie Swingler, a common far-correct streamer who gained national focus when, utilizing a pseudonym, she espoused the so-known as ‘Grand Replacement Theory’ in an LBC telephone contact with Labor leader Sir Keir Starmer in 2020.

Ms Swingler described Ms Ellis as the company’s “boss” in a video contact by PA activists in November 2021, which incorporated leader Marc Collette. She is no longer involved with Clean & Pure Soap.

Collett, a further former BNP member who has expressed admiration for Adolf Hitler and known as Aids a ‘friendly disease’, mentioned in the contact that: “we have been developing a network of nationalist enterprises … all the other ethnic groups are really great at maintaining their dollars inside one’s personal group”.

Extra facts: Asylum seekers fight at the Erskine Hotel: inside a neighborhood meeting

Mr. Lawrence says: “One of the group’s central aims is to make cohesive far-correct communities: in their best planet a society away from society.

“They are attempting to establish their personal communities away from the mainstream and they are searching at these enterprises, in portion, as a way to do that – to attempt to retain dollars inside their group.”

“It really is an emphasis on internal trade and an try to assistance every single other in that way, and I feel that is the primary objective.”



As effectively as obtaining stands at events in PA and at the group’s national conference in Scotland, Clean & Pure Soap has been promoting its goods at craft fairs with no indication of the activities it aids fund. The Herald can reveal that Mrs Ellis had a stall at the craft fair held at the Dornie and District Neighborhood Hall on November 18 and 19. There is no suggestion that the organizers had information of the business’s far-correct connections.

Other people also look unaware of the white nationalist ties to the enterprise. Ms Ellis was not too long ago named ‘creator of the month’ by micamoma.co.uk, one particular of her suppliers. Micamoma could not be reached for comment, but there is no suggestion they are conscious of Clean & Pure Soap’s far-correct connections.

Despite the fact that the enterprise presents itself on its web-site as an eco-conscious, handmade item and hides its connection to the far correct, Ms Ellis’s Twitter web page for perform says in its bio: “ethno-nationalist and likes to be white. A supporter of the patriotic option”.



Clean & Pure Soap has been named amongst Patriot Alternative’s encouraged Christmas gifts for 2021 and is listed on the web-site of Claimore Books, the far-correct publishing property founded by Mr. Smith.

Mr Smith, who stood twice in Springburn, Glasgow, as a BNP candidate, was accused by Unison of waving a swastika on Hitler’s birthday on the Isle of Lewis.

He was expelled from the BNP immediately after leaked details published on the party’s web-site recommended he was involved in operating a weblog that disparaged then-leader Nick Griffin, as effectively as Mr Collett.

Extra facts: Dunoon man arrested for distributing far-correct group material

Mr Smith was located guilty of firearms offenses final year. Each he and Ms Ellis have been photographed in Erskine protesting the accommodation of asylum seekers in a regional hotel.

There are a quantity of other businesses that give a supply of funding for Patriot Option.

One particular such business enterprise is Grandma Towler’s, run by PA deputy leader Laura Towler and her husband Sam Melia. The company’s web-site states that it is “separate” from any other organization, but that “income from sales … will be invested in projects that aid our people today and our communities.”

Ms. Swingler and Ms. Ellis appeared on a reside stream hosted by the Towlers in August 2021 exactly where their item was advertised as “pro-white handmade soap.”



Other businesses encouraged by Claimore Books contain Celtic Moon Candles, Faithful Hound Honeys & Syrups and Maypole Antiques. The Celtic cross is a symbol frequently utilised by far-correct groups.

Though the PA is a fringe group with only a handful of hundred members, it harbors an intense ideology, with several members, which includes Mr Collett, linked to the extremist group National Action, a neo-Nazi group that is the 1st far-correct organization to be banned by the British government due to the fact the finish of Planet War Two. .

By Editor

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