The Brainerd Lakes Home Show & Expo was held last weekend at the Essenti Health Sports Center in Brainerd. Over 160 area businesses and nonprofits showcased their products and services, providing a platform for small businesses to connect with customers, network with other business owners, and showcase their offerings to the community.

One of the companies present at the event was Setri Barrel Saunas, whose foreman, Ryan Furr, highlighted the importance of meeting clients in person and explaining their business. Building relationships with customers is crucial for small businesses, and events like this allow them to share their entire business story with the community.

Mike Kuck, owner of Schroeder’s Home Services, emphasized the value of connecting with people in the community at trade shows. He noted that these events provide an opportunity for small business owners to tailor options to individuals as opposed to one-size-fits-all solutions offered by larger stores. Trade shows also offer a chance for small business owners to network and collaborate with each other.

While the Brainerd Lakes Home Show may not be as large as shows in places like Las Vegas, it offers a sense of community and connection that is unique to the area. Kuck pointed out that the event brings consumers, business owners, and the community together in a welcoming and fun environment especially during late March when there may not be many other events happening.

Overall, the Brainerd Lakes Home Show & Expo serves as an essential platform for small businesses looking to connect with customers, network with other business owners and showcase their products and services to the community. These events play a vital role in supporting local businesses and building a strong sense of community in the area.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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