Opening Day at Kauffman Stadium is a special time for Kansas City Royals fans, and for Gina Siebel, it holds even more meaning. A huge fan of the team, Siebel started her own T-shirt design business in 2015, inspired by the Royals’ 2014 World Series victory.

Siebel and her husband enjoyed watching games together, but it was the memorable World Series that truly sparked their love for the team. In the spring of 2015, after the team proved its “swagger,” Siebel designed a “Swagger” T-shirt with a “V” logo as the design. The shirt was an instant hit and helped launch her business.

Today, KC Swagger is a fully established women-owned and operated warehouse in Lee’s Summit that prints merchandise for local schools, club sports, and professional teams of all ages. As baseball season approaches, they are preparing to sell new Royals gear in anticipation of the upcoming season. They have also created successful designs for other teams such as the Chiefs and KC Current using inspiration from various sources like Taylor Swift and Travis Kelce.

Despite their growth and success, KC Swagger remains rooted in their love for the Kansas City Royals and the role they played in Siebel’s entrepreneurial journey. She credits the team with giving her the confidence to start her own business and emphasizes that their love for the team will always remain strong, win or lose. With new additions to the team and exciting prospects on

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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