Google has recently launched a new filter in its shopping search results that allows users to view only products offered by small businesses. This feature was made possible by businesses that have designated themselves as small businesses on their Google Business Profile or Merchant Center account, which was introduced earlier this month.
To access the small business filter, users can simply do a shopping search and look for the small business attribute. This filter will allow them to see only products from small businesses and make it easier for them to support these companies through their purchases.
According to Google, 84% of people consider it important to support small businesses, and this new feature is designed to help make it easier for American shoppers to discover and buy from these businesses. By adding the small business attribute to their profile, small businesses can stand out among users who are looking for ways to support these companies through their purchases.