In January of this year, Google updated the disclaimer for its Chrome browser’s incognito mode. This change came following a class action lawsuit filed against the company in 2020 by Google Chrome users who claimed that no-archive mode wasn’t as private as advertised. They argued that user activity was still tracked and device data and IP addresses were collected even when incognito mode was activated.

Google reached a settlement with the complainants in December of last year, which resulted in an updated disclaimer clarifying that websites visited in incognito mode may collect data and track online activity. The Wall Street Journal reported that Google will now delete “billions” of browsing data improperly collected in anonymized mode as part of the December settlement. Additionally, Google has committed to blocking third-party cookies by default in its browser for the next five years.

These changes and agreements are intended to address users’ concerns about the privacy and confidentiality of their browsing data while using Chrome’s incognito mode. By taking these actions, Google has demonstrated a commitment to transparency and data protection for its users moving forward.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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