The course “MKTG 0003: The Art and Science of Influence” is designed to explore the power of persuasion in our daily lives. From political campaigns to advertising, persuasive techniques are used by everyone in their efforts to influence others. This course offers a comprehensive overview of contemporary theories and methods for presenting ideas persuasively.

The course begins with the basics of negotiation, examining the relationship between attitudes and behavior, cognitive and emotional biases. Students will learn practical tactics in data visualization, numerical communication, and persuasive writing. “The Art and Science of Influence” goes beyond the typical course to explore the mechanisms that shape our choices, beliefs, and actions in a world full of persuasive forces.

By the end of the course, students will be able to understand persuasion theories, create persuasive messages based on research and theory, explain why persuasion techniques work using relevant research and theory, and incorporate class materials into a knowledgeable persuasion campaign.

The Wharton Pre-baccalaureate program offers exceptional high school seniors and seniors an opportunity to enroll in Wharton online courses with academic intensity. Participants learn from Wharton instructors, earn a Wharton transcript, and receive college credit for each course completed. With six sessions to choose from, students have the flexibility and resources to explore the full range of Wharton’s business education curriculum and succeed with built-in academic support.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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