In a recent speech at the Automotive Forum in New York, Jose Munoz, president of Hyundai Motor Company, addressed concerns about the brand’s retail strategy. Despite announcing a partnership with Amazon last November to sell vehicles online, Munoz reassured franchise advocates that dealers remain responsible for selling vehicles. The Amazon platform is just one tool in Hyundai’s retail strategy and a pilot program involving 20 dealers is currently underway. Munoz expects the program to expand in the second half of the year, but acknowledged the complexity of selling vehicles online compared to other products on Amazon.

Munoz emphasized the importance of personal interaction between consumers and vehicles, noting Hyundai’s strong presence at auto shows around the world. He highlighted the value of consumers being able to see and test cars firsthand, noting that auto shows provide opportunities for consumers to explore a wide range of vehicles, including electric ones. While Hyundai focused on electric vehicles, Munoz recognized the importance of offering consumers a variety of choices. He stated that Hyundai will continue to provide options for traditional internal combustion engine (ICE) vehicles, hybrids and electric vehicles to meet the various needs and interests of consumers.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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