PvC Ireland, in collaboration with Microsoft, is opening a new business center for Generative Artificial Intelligence (GenAI) in a bid to boost the adoption of the new technology. The professional services firm said the center, located at its Irish headquarters on Dublin’s North Quay, would provide the “necessary return on investment in a safe and secure manner”. The technology had “the potential to transform the industry by automating tasks, revolutionizing problem solving and creating new opportunities,” the statement said.

Earlier this year, PvC invested over €1 billion globally through an alliance with Microsoft to expand and scale artificial intelligence and drive people- and technology-driven transformation. However, a recent survey of business leaders in Ireland found that the adoption of AI and GenAI in Ireland is slow by international standards. Only 7 percent of Irish business leaders have implemented artificial intelligence on a large scale in their organizations compared to 26 percent in a previous PwC survey of US business executives. Almost a quarter (24 percent) of Irish business leaders admitted that they do not plan to use GenAI such as OpenAI GPT models in the next year. However, 61 percent said they were either considering adopting artificial intelligence or using it to a limited extent.

Commenting on the announcement of the new center, PvC Ireland managing partner Enda McDonagh said: “This is a very important investment for PvC Ireland which we believe will bring a generational leap forward in the way we carry out our work and [it] aligns with our strategy to be at the forefront of technology-enabled change. This strategic collaboration with Microsoft will allow us to harness the power of generative artificial intelligence in a safe and responsible way to build trust and deliver sustainable results for clients.”

By Editor

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