Juneteenth is a celebration of freedom, equality and opportunity, with black-owned businesses playing a significant role in recognizing these values. Despite facing historic challenges, black-owned businesses now account for 3.5 million businesses in America.
For black business owners in Wichita Falls, entrepreneurship is not just about making money; it’s about honoring those who came before them and paved the way for their success. Jerrica Castle of Rica Dolls and Nova Cree Calloway of Nova 1925 both attribute their ability to achieve their dreams to the sacrifices and resilience of their predecessors.
Juneteenth marks the day freedom came to 250,000 slaves in Texas, marking the end of slavery in the United States. For black business owners like Calloway, the day emphasizes the independence of everyone in the country and highlights the interconnectedness of freedom for all. While segregation brought new challenges during the Jim Crow era, it also created opportunities for black entrepreneurship, known as the Golden Age of Black-Owned Business.
In today’s society, black-owned businesses continue to thrive with a focus on celebrating black culture and empowering their clients. Entrepreneurs like Castle and Calloway are dedicated to providing products and services that meet the unique needs of the black community, empowering their customers to feel beautiful, confident and empowered in their own skin. Through their business they hope to inspire others to pursue their dreams regardless of skin color and instill confidence in their ability to succeed in any business venture they choose to pursue.