The Kirkland Signature brand, a private label exclusive to Costco, has gained a devoted following among customers. While Costco is renowned for offering large sizes and competitive pricing on popular brands, Kirkland Signature products are highly respected by consumers. The brand provides quality products that are comparable or even superior to national brands, and prices are up to 20% lower.

With nearly three decades of success, Kirkland Signature now includes over 550 items in various categories. Richard Galanti, Costco’s former CFO, emphasized that customers are “trading up” on Kirkland Signature, not “downgrading.” The brand has earned a level of trust and loyalty that few others can achieve, contributing significantly to Costco’s annual revenue.

Costco takes pride in being selective about the products it offers under the Kirkland Signature brand. Each new item undergoes a rigorous evaluation process, with final approval coming from the CEO to ensure the highest quality. This dedication to excellence, coupled with Costco’s generous return policy, makes it easy for customers to try Kirkland Signature products and keeps them coming back for more. Customers appreciate the assurance of quality and value that comes with choosing Kirkland Signature products at Costco.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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