Kruidwat, a popular store chain in Belgium and the Netherlands, has announced that it will be replacing its iconic plastic candy bags with a more sustainable paper version. This move is part of the chain’s broader sustainability strategy and was made necessary due to the fact that at least 8 million plastic bags are used annually, resulting in the waste of 32,000 kilograms of plastic each year.
According to Sustainability Manager Kruidwat Leendert van Bergeijk, this new step is just one of many initiatives taken by the chain to make their packaging and products more eco-friendly. By switching to paper bags, Kruidwat hopes to reduce the use of plastic and decrease the amount of plastic waste in both Belgium and the Netherlands.
The paper bag has already been a standard in Wallonia for some time now, but branches of the Walloon Kruidvat will also make the switch on Monday. With this change, customers can now enjoy their sweets in a more environmentally friendly way.