Napa Valley Toys USA and Franco Manufacturing, a New Jersey-based bedding specialist, have partnered to create a new line of children’s sheets and blankets with nightlight technology. This technology was originally developed by Napa Valley for its NightBuddies plush brand in 2015. The plush toys, which include vehicles, dinosaurs, sea creatures, teddy bears and wearable slippers, have light-up eyes that double as night lights to ease bedtime fears for toddlers.

Franco obtained the rights to use the patented technology from Napa Valley through an agreement entered into by Cuesta Licensing. The new bedding range will feature popular characters such as Snoopy, PAW Patrol, Hello Kitty, Batman and the Grinch, and will be available in retailers across North America later this year.

In addition to the new collaboration with Napa Valley, Franco’s licensing portfolio includes other well-known children’s brands such as LOL Surprise! from MGA Entertainment, Animal Crossing from Nintendo, Disney Princesses and Blue’s Clues & You! by Paramount/Nickelodeon. Incorporating innovative Napa Valley technology into its bedding designs, Franco aims to offer children a fun and cozy sleeping environment with their favorite characters.

By Samantha Johnson

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