Meta, the parent company of Facebook and Instagram, has recently launched an invitation-only program to offer cash bonuses to creators who produce engaging content on its Threads app. The program is a clear indication that Meta is making significant efforts to improve its text-based app amid competition from other platforms like Elon Musk’s X and emerging platforms like Bluesky and Mastodon.

While the details of the program are limited, it appears that eligible creators can earn money based on the performance of their posts or the number of posts shared on the app. Posts in threads with less than 2,500 eligible views are not eligible for payouts, according to information from Instagram’s help desk.

Threads has already gained popularity among users, currently holding the number one spot in the Apple App Store rankings. Meanwhile, X, formerly known as Twitter, is positioned at number 26 despite its recent release in July. Over the past nine months, Threads has seen steady growth and received over 130 million monthly active users since February, as mentioned by Meta CEO Mark Zuckerberg during a quarterly earnings call. Zuckerberg expressed optimism about the app’s future growth and improvements, highlighting its potential to compete with mainstream social apps.

In addition to Threads initiative, Meta is also testing a “Spring Bonus” program for Instagram in which creators will be compensated for engagement on reels, photo carousels and single-image posts. Notably, Instagram previously ended its Reel bonus program in March 2023 but hinted at a possible reintroduction during an October announcement by Instagram boss Adam Mosseri. Overall these initiatives by Meta underscore its commitment to supporting creators and fueling their success on platforms such as Threads and Instagram

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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