The upcoming NFL game in September will be broadcast on the Peacock, marking the network’s second foray into streaming football. This follows the successful streaming of an NFL playoff game in January, which attracted a lot of attention, both positive and negative.

The upcoming game is expected to be a regular season game played in Sao Paulo, Brazil on Friday. Unlike the previous game, which required viewers to subscribe to Comcast’s streaming service, this game will not have the same level of national interest or controversy. However, some consternation is still expected as fans adjust to the new format.

The NFL has hinted at more exclusive streaming games in the future based on the success of previous broadcasts. Peacock is pleased with the results of their playoff run, boasting record broadband usage and good ratings. Antenna estimated that nearly 3 million new users signed up for Peacock to watch the game, and 71% of them remained subscribers months later. Expect more of these exclusive streaming games as both the NFL and Peacock continue to see positive results from the format.

By Samantha Johnson

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