The 2023 TransPerfect Music City Bowl generated a direct economic impact of $23 million on the Nashville economy, according to officials. This was revealed after Maryland defeated Auburn 31-13 in a game at Nissan Stadium on Dec. 30, with an attendance of 50,088. This made it the fourth-highest attendance among college football bowl games in 2023 excluding the College Football Playoff.

Scott Ramsey, president and CEO of the Music City Bowl, expressed his delight at the positive economic impact of the event and credited the support of fans, sponsors and the community for its success. He also mentioned that this was a record economic impact for the glass as Purdue beat Tennessee in front of a sellout crowd in 2021 had contributed $32 million.

In addition to the economic impact, the Music City Bowl also generated a total of 24,363 overnight stays during the festivities. Out-of-town attendees spent an average of $243 per day, while in-town attendees contributed an average of $206 per day. Since its inception in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to the Nashville economy.

For more information about this event or any other topic you can contact Mike Organ at [615-259-8021](ntouch://call/615-259-80%7B%7D%7B%7D “Call Mike Organ at 615-259-8021”) or follow him on Twitter @MikeOrganWriter

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