In recent years, Pandora, the world’s largest jewelry company by volume with sales of $3.2 billion last year, has been undergoing a digital transformation. This transformation was fueled in part by the introduction of a revamped charm bracelet in 2000 and the appointment of former P&G executive Alexander Lacyk as CEO in 2019. As part of this transformation, Pandora has increased its investments in technology, launching a collection of lab-grown diamonds last year and testing experimental store layouts in 2021 to offer more personalized and multi-channel shopping experiences.
However, with its large global presence of 6,800 points of sale and 2,400 stores in over 100 countries, Pandora recognized the need for a more connected and robust digital package. This package would encompass end-to-end planning and streamline processes from manufacturing to supply chain and retail. To address the diverse planning needs of these different functions within a single platform and data model, Pandora has partnered with o9 Solutions to implement a key next step in overhauling its global planning and sales infrastructure.
Pandora’s growth was also influenced by the appointment of former P&G executive Alexander Lacyk as CEO in 2019. Since then, Pandora has increased its investments in technology, launching a collection of lab-grown diamonds last year and testing experimental store layouts in 2021 to offer more personalized and multi-channel shopping experiences. With this latest investment, Christopher Lohmos, SVP of global merchandising at Pandora, emphasized the key role of integrated business planning in ensuring optimal product availability for its global consumer base. He stated: “In today’s highly competitive and rapidly changing business environment