Kaleidescape is a luxury home entertainment technology company that recently expanded into the cinema business. They offer an on-demand service for library titles, making older movie titles more available in theaters and creating additional revenue opportunities for content owners and exhibitors by attracting more viewers.

Kaleidescape’s chief operating officer, Priscilla Morgan, explains that the company can bring a wide range of content back to the big screen, using empty screens in cinemas. Participating theater owners will purchase Kaleidescape hardware, receive encrypted content, and manage the booking and fulfillment processes without Kaleidescape taking a share of the revenue so the economic benefit goes directly between studios and exhibitors.

Several theater chains such as Alamo, Brenden, B&B Theatres, Cinema West, Classic Cinemas, Epic, Megaplex and Star Cinema Grill will participate in the pilot program for this new service. Classic Cinemas CEO Chris Johnson expresses enthusiasm for the program, citing access to a large library of titles and potential for increased revenue. Creating themes around library titles, such as showing early Indiana Jones films before a new release, can generate excitement among moviegoers.

In addition to the cinema expansion

By Samantha Johnson

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