Samsung has unveiled a new song, “Simple, Asi,” at four major music festivals in Latin America in March. The track showcases the Galaxy AI, Photo Assist, Live Translate and Circle to Search with Google features, all of which are integrated into the new Galaxy S24. As an official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as Estereo Picnic in Colombia and Asuncionico in Paraguay, Samsung has released a song performed by digital influencer SAM.

The song highlights the capabilities of Galaxy AI technology in the Galaxy S24 series, making activities like editing photos, searching for objects in videos, and translating calls in multiple languages easier. Samsung’s strategy is to connect with younger audiences through this tune and its exclusive choreography on social media platforms.

Arthur Wong, Samsung’s senior director for Latin America said: “Samsung wants to connect with younger generations in an authentic way. We are releasing a new song that will resonate with our audience using our presence at these important cultural events in the region to promote this tune.”

Lollapalooza Argentina was held from March 15 to 17 in Buenos Aires while Lollapalooza Brazil is scheduled for March 22 to 24. The Estereo Picnic 2024 festival will be held in Bogotá from March 21 to 24 and the Asuncionico festival from March 19 to 21.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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