Samsung is dedicated to improving its digital assistant Bixby through the use of new features powered by generative artificial intelligence. This will redefine its role in the company’s ecosystem and enhance user experience. Bixby was originally introduced in 2017 with the Galaxy S8 to optimize the user experience with their smartphone, and currently encompasses the entire Samsung intelligence ecosystem.

During the launch of the Galaxy S24, Samsung introduced new features powered by generative artificial intelligence, such as Rodea search tool, Photo Assistant, Real-time Translation and Notes Assistant. These features are not yet integrated into Bikba, but Samsung plans to further develop its assistant according to Won-joon Choi, executive vice president of the device business.

Choi said in an interview with CNBC that advances in generative artificial intelligence and large language models have prompted Samsung to rethink Bixby’s role. They envision equipping Bikbi with generative artificial intelligence to enhance its intelligence and create a more natural conversational interface that seamlessly integrates with Samsung products in their ecosystem.

In conclusion, Samsung remains committed to developing Bixby to provide a smarter and more intuitive user experience through the use of generative artificial intelligence. The company is focused on redefining the role of its digital assistant within its ecosystem to better serve its customers and optimize functionality in its product line.

By Samantha Johnson

As a dedicated content writer at, I immerse myself in the art of storytelling through words. With a keen eye for detail and a passion for crafting engaging narratives, I strive to captivate our audience with each piece I create. Whether I'm covering breaking news, delving into feature articles, or exploring thought-provoking editorials, my goal remains constant: to inform, entertain, and inspire through the power of writing. Join me on this journalistic journey as we navigate through the ever-evolving media landscape together.

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