Super Bowl LVIII, which was broadcasted live on CBS, has now broken the record for the most-watched program in television history. The game attracted an average of 123.4 million viewers across all platforms including CBS Television Network, Paramount+, Nickelodeon, Univision and CBS Sports, Univision and NFL digital properties including NFL+.
This year’s Super Bowl surpassed last year’s game (115.1 million) by over 6 million viewers to hold the previous record. A total of 202.4 million viewers watched at least part of the broadcast, making it the largest undoubled total audience in history, a 10% increase over last year’s Super Bowl (184 million).
CBS had the largest viewership with 120.0 million viewers, which is also a record for a single network. The second half and extra time were one of the most exciting stretches in the history of the game as they generated many stories during this year’s matchup.
Patrick Mahomes won his third career Super Bowl MVP award, joining Tom Brady and Joe Montana in an exclusive club of three-time winners. Pop superstar Taylor Swift attended the game and was featured throughout the broadcast while Usher performed at halftime along with several guests such as Alicia Keys and Ludacris. Final data from Nielsen will be available on Tuesday to provide more insights about this historic event.