The Super Bowl LVIII set new records in a variety of ways, including becoming the most-watched telecast in television history. With an average of 123.4 million viewers across all platforms, including CBS, Paramount+, Nickelodeon, Univision and CBS Sports and NFL digital properties, including NFL+, it surpassed last year’s record by seven percent.
However, with a total population of 340 million Americans, it begs the question of what the other 140 million people were doing during the game. The historic ratings set a new standard for telecasts, confirming the Super Bowl’s status as one of the most watched events in the United States. This milestone highlights the tremendous popularity and cultural importance of the Super Bowl, cementing its place as the premiere televised event.
The game between the 49ers and the Chiefs, which the Chiefs won in overtime, was watched by more than 200 million people at some point during the broadcast. Despite this impressive number, there are still millions of Americans who did not tune into the big game. It is interesting to wonder what could have been keeping them away from such a culturally significant event.