The 2024 Super Bowl is officially in the books, with CBS Sports reporting that it was the most-watched program in television history. Initial data from Nielsen Media Research and Adobe Analytics shows that Super Bowl LVIII drew a total audience of 123.4 million average views across all platforms, including CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties. This surpassed the previous record of 115.1 million viewers for last year’s title game.
Super Bowl LVIII was also the most streamed Super Bowl in history, noted CBS Sports. The Kansas City Chiefs defeated the San Francisco 49ers 25-22 in overtime – only the second Super Bowl ever to go to overtime. The halftime show featured legendary R&B artist Usher along with special guests Alicia Keys, Ludacris and more. Viewers also saw pop star Taylor Swift again, who is dating Chiefs tight end Travis Kelce and has been spotted at numerous Chiefs games this season. Her presence boosted viewership and ticket sales, as reported by CBS News Philadelphia.
In an email to Paramount employees, chairman and CEO Bob Bakish said that the game was “officially one for the record books” and a “monumental and historic win” for the company. Christian Olaniran, a digital producer for CBS News Baltimore who writes stories on a variety of topics including politics, arts, culture, sports and more, created engaging social media content to complement news coverage of the event.