In a recent announcement, TechTarget, Inc., a leading provider of B2B technology purchase intent data and marketing services, has partnered with B2B software review website G2. The goal of the partnership is to deliver contextually relevant content experiences to audiences by combining TechTarget’s independent newsroom and G2’s user-generated insights.

As part of the new partnership, the companies will release G2 TechBlend, a new content solution that blends TechTarget’s contextually relevant editorial content with insights, news and trend analysis from G2. Additionally, TechTarget will showcase new site features on their website, including more than 2.4 million peer reviews from the G2 marketplace.

Rebecca Kitchens, president of TechTarget, stated that today’s B2B technology buyers are further along in the buying cycle than ever before they have spoken to a salesperson. During this journey, they look to trusted online sources to educate themselves on concrete solutions that will help their organizations solve the challenges they face. TechTarget and G2 offer leaders in their fields and each provide a robust content experience and different but complementary traffic sources. When combined, they add tremendous value to self-service shoppers at the exact moment of their research – no matter what stage of purchase they are at. By exposing our content to each other’s audiences, we can bring insights that significantly better serve the needs of B2B technology buyers.”

By Editor

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