Tesla is offering a one-month trial of its Full Self-Driving (FSD) technology to both existing and new customers in the United States, according to Tesla CEO Elon Musk and the company’s website. In addition, Tesla personnel will be required to provide FSD demonstrations to new customers and owners of serviced vehicles, two emails from a Tesla source confirm. The move comes as Tesla faces pressure on sales and margins from price competition and weakening demand.

Elon Musk announced on social media platform X that all American cars capable of running on FSD will be enabled for a month-long trial this week. The trial is offered on new sales of Tesla’s Model X, S and I, according to the company’s website. Meanwhile, Tesla’s margins have suffered from a price war with rivals that began more than a year ago, leading the company to forecast slower sales growth this year as it focuses on production of its next-generation EV, codenamed “Redwood.”

Tesla is grappling with increased regulatory scrutiny of its self-driving systems and other areas in the United States and certain European countries. In addition, Tesla recalled nearly all 2 million vehicles on US roads in December to implement new safety measures. Despite this setback, Tesla continues to invest heavily in research and development of its autonomous driving technology.

By Samantha Johnson

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