The traditional cable package, once the go-to source for live news and sports, is no longer the only option in the entertainment and sports viewing landscape. In recent years, the industry has been transformed by new streaming platforms that have made it easier for consumers to access their favorite content.

For example, Thursday Night Football is now available on Amazon Prime, while Lionel Messi can be seen on Apple TV. WWE Smackdown found a home on Netflix, and Google’s YouTube TV became the fourth largest TV provider in the country. These changes have disrupted the traditional cable bundle model and given consumers more choices when it comes to what they watch.

Even traditional TV providers are adapting to these changes. Fox, Disney’s ESPN and Warner Brothers Discovery have come together to create a mega-sports app that caters specifically to cord cutters who are moving away from traditional cable bundles. This trend of consumers moving away from traditional cable packages has forced the industry to adapt and provide new options for viewers.

On TechCheck this week, we will revisit our analysis of “The Great Reconnection” and explore how live sports programming fits into this changing media landscape. As more live sports content becomes accessible through streaming platforms like Amazon Prime Video, Apple TV+, Netflix and YouTube TV, does this mark a turning point in the move away from traditional cable packages? We’ll delve deeper into these questions and provide insights on where this trend is likely to go in the future.

By Editor

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