Travis Kelce has admitted that his relationship with Taylor Swift not only improved his personal life but also had a positive impact on his podcast, New Heights. As a three-time Super Bowl champion, Kelce spoke at Cannes Lions about how the podcast’s interest grew after news of his relationship with Swift became public. Co-hosting the show with his brother and former NFL player, Jason Kelsey, Travis expressed surprise at the success of the podcast and the increase in interest from sponsors.
The Kelce effect attracted a new demographic of listeners for New Heights, including die-hard football fans and young girls who tuned in to every episode. Travis emphasized the importance of adapting content to appeal to a diverse audience that now tunes into their show. This shift in audience has led to bigger brands and more opportunities for the Kelce brothers as they continue to grow their platform and reach a wider audience.
With over 2.4 million subscribers to their YouTube channel and hundreds of thousands of views per episode, the Kelce brothers have been able to attract sponsors such as Crown Royal Canadian Whiskey to support their podcast. The success of New Heights has allowed Travis and Jason to be more selective with the companies they choose to partner with as their popularity and influence continue to grow in both sports and entertainment circles.
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