In the first decade of the 21st century, the emergence of iOS operating systems for iPhone and Android, along with the release of the legendary HTC Dream, sparked a smartphone battle between brands such as Apple, Google, and Samsung. In response to this competition, Microsoft developed Windows Kin, a product that marked the beginning of their new mobile device strategy. However, this move within Bill Gates’ company led to internal tensions and infighting.

At the time the iPhone was released, Microsoft was also working on ‘Microsoft Pink’ or ‘Project Pink,’ led by James Allard. This project was completely independent of the work done on Windows Phone by Andy Lees. Both teams had different visions for the company’s future in smartphones, leading to internal tensions.

In April 2010, Microsoft Kin was officially introduced to the public with a focus on social networks and communication. The marketing campaign for the product was criticized for promoting questionable behavior. The Kin ONE and Kin TVO devices were launched with capacitive touch panels, cameras and a sliding QWERTY keyboard but lacked an app store, games

By Samantha Johnson

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