Unleashing the Olympic Spirit: A Global Campaign Celebrating Diversity and the Power of Sports

The upcoming Games of the XXIII Olympiad, which will take place in Paris next month, are the focus of an inspirational campaign called “Sports. And more than sports.” This campaign aims to celebrate and share the Olympic spirit with people around the world, promoting unity, diversity, and the power of sport to positively impact society.

The campaign begins with a captivating short film that takes place on the streets of Paris. The film follows the essence of the Olympic spirit as a mystical, invisible energy that travels around the world, bridging people of different ages and backgrounds, and evoking countless emotions in them.

Olympic icon Nadia Comaneci, famous for achieving a perfect result in gymnastics at the Olympic Games, joins forces with everyday athletes to demonstrate the universal appeal of the Olympic spirit. Through this campaign, viewers can watch the short film on Olympics.com and on social media platforms such as @olympics using the hashtag #morethansport. The film will also be broadcast worldwide on the Olympic MRH network and presented at the opening ceremony of the Paris 2024 Olympic Games on July 26.

The “Sports. And more than sports” campaign is not just a one-time event; it aims to continue reverberating after Paris 2024. By showcasing how sport transcends borders and inspires individuals to push their limits and reach for their dreams, this initiative hopes to promote unity and diversity while celebrating the power of sport to positively impact society.