The frontline technology solutions industry is poised for significant growth in the coming year, with 69% of companies predicting growth of more than 31% in 2024, according to a study by RedThread Research. This is despite a decline in venture capital investment for HR technology overall, which was less than $3.3 billion over the past four quarters.
RedThread senior analyst Heather Gilmartin Adams explains that frontline technology differs from other HR technologies in that it specifically addresses the needs of frontline workers, rather than enabling a range of behaviors. This focus has led vendors to create technology designed to empower frontline workers.
The study found that vendors primarily focus on three key areas to support frontline workers: enabling performance, fostering learning and growth, and promoting engagement and inclusion. These areas include technologies such as performance support, scheduling, task management, performance management, learning and development tools, and employee engagement and collaboration platforms.
However, while most software solutions supported two of the above categories, very few products covered all three, and not all providers offered either capability. RedThread co-founder and principal analyst Danny Johnson emphasizes that there are no standard capabilities that all offer and that companies should carefully consider their goals before choosing their first technology solution.
Given the evolving landscape of frontline technology solutions