UTA has appointed Eric Iverson as its Chief Technology Officer. Iverson, a seasoned technology and media executive, previously led product and artificial intelligence initiatives at Amazon MGM Studios. In his new role, he will oversee UTA’s global IT strategy.

Iverson expressed his excitement about joining UTA, citing the agency’s history of embracing technology-based opportunities across diverse cultural landscapes. He praised UTA for being one of the first major agencies to establish practices in digital media, podcasting and other forward-thinking areas.

During his tenure at Amazon MGM Studios, Iverson played a key role in Amazon’s ambitious next-generation studio development project. This included the integration of cloud-based infrastructure, proprietary product development and AI technology. Prior to joining UTA, he held the positions of CTO and CIO at CAA from 2016 to 2020 and worked in various technology roles at Sony Pictures Entertainment.

UTA CEO Jeremy Zimmer highlighted the importance of Iverson’s visionary leadership in the entertainment and technology spheres. He emphasized the importance of understanding how emerging technologies such as artificial intelligence can drive innovation and collaboration within a company. Zimmer also noted that Iverson’s appointment comes as UTA looks to leverage emerging technologies to benefit its business operations and improve opportunities for creators.

By Samantha Johnson

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