Pure South Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru has made a big impression on the global stage. The beef won both Best Grass-Fed Steak and Best Ribeye Steak at the World Steak Challenge in London last week.

The beef is carefully aged in a vacuum bag for up to 55 days, resulting in a product that stands out from the competition. Shane Kingston, Managing Director of Sales and Marketing at Alliance Group, emphasized that these awards are testament to the hard work and dedication of farmers who consistently produce the best grass-fed red meat in the world.

Namely, the fish steak has attracted the attention of many with its exceptional qualities. Priced at around $25 for 500g, it offers an unprecedented level of tenderness, along with a robust, spicy, buttery and creamy flavor profile that delivers a deeply satisfying taste experience. These awards serve as a reminder of the high quality of Pure South Handpicked 55-Day Beef and the skill and care that goes into its production.

By Editor

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