Jennifer Susky, director of business development at HotelKey, discussed the challenges faced by hotel operators when trying to streamline their operations using technology during an Experts Talk roundtable discussion in preparation for AAHOACON 2024. Historically, hotels have been reluctant to adopt new technology, leading to a fragmented approach to implementing solutions. This has resulted in hotels using different technologies such as revenue management systems (RMS) and property management systems (PMS) independently, causing operational inefficiencies.
To stay ahead of the competitive hospitality industry and meet evolving guest expectations, hotels must find ways to effectively integrate multiple technologies into a cohesive solution. The main challenge lies in consolidating these different technologies into a single system that is easier to manage, ultimately increasing operational efficiency. In the pursuit of business streamlining, it is important to prioritize cost-saving measures, which requires a solution that offers both efficiency and affordability. Effective implementation of modernized technology solutions also requires staff support, emphasizing the importance of effective change management strategies.
Hotel operators navigating the complexities of modern hospitality management need a comprehensive approach to technology integration to succeed. Jennifer Susky’s insights shed light on the need for hotels to respond to these challenges and find solutions that can improve efficiency, reduce costs and ensure staff support.